2010
First Business Founded
$12M
Revenue at TWHC
3,000+
Five-Star Reviews
6
HamCo Divisions
ZFG Lifestyle
It started with a clothing company. Anthony Hamilton launched ZFG — a lifestyle brand built on the idea that you don't need permission to go after what you want. It was scrappy, it was real, and it taught him everything about building a brand from nothing: design, fulfillment, marketing, and the grit it takes to keep going when nobody's watching.
The first lesson: if you want something to exist, you have to build it yourself.
THE Water Heater Company
Anthony and his business partner Gonzo bet on each other and launched THE Water Heater Company. No investors. No safety net. Just two people who decided to go — and a wife, Summer, who held the home together while the business was being built. Over the years, they scaled it to $12M in annual revenue, 30+ employees, 3,000+ five-star reviews, and a reputation that speaks for itself.
The second lesson: the right partnerships change what's possible.
HamCo Is Born
The same year THE Water Heater Company launched, Anthony and Summer started building something bigger. HamCo became the family holding company for everything they were learning, creating, and investing in. HamCo Marketing launched first, followed by HamCo Supply. The idea was simple: take everything we've learned building a real business and make it available to other people building real businesses.
The third lesson: what you build should serve more than just you.
HamCo Consulting
After years of operators reaching out for advice — not about marketing, but about how to actually run and scale a trades business — HamCo Consulting launched. Real experience. Real frameworks. For operators who are done guessing and ready for a partner who's been where they're going.
Not theory. Not coaching. Partnership.
HamCo Publishing
Business books for the people in the trenches — not just the owners, but the operators, the managers, the people doing the work. And children's books rooted in the trades and the Hamilton family story. Because the next generation deserves stories that reflect their world.
Launching 2027.
HamCo Ventures
Strategic investments in people and businesses the Hamiltons believe in. We back operators we know and help them build something worth owning. Because the best returns come from betting on the right people.
Launching 2028.
The Future of Home Services
THE Authority Guild
What started with water heaters is expanding into a family of home service brands — each one built on the same standard: elite service, real expertise, and a team that gives a damn.
THE Water Heater Company
Where it all started. Specialist water heater service across Southern California.
THE Water Care Company
Water treatment and filtration for homeowners who want better water.
THE Power Pro Company
Electrical services built on the same standard that made TWHC a category leader.
What We Believe
The Standard We Hold
Honest Before Comfortable
A real partner tells you what you need to hear, not what you want to hear. We push when you need to be pushed.
No Promises We Can't Keep
We don't take on clients we can't serve well. We don't overpromise. We show up and do the work.
Family Made
Everything we build carries the Hamilton name. That means it has to be something we're proud of — because our kids are watching.
What We Build
The HamCo Divisions
Different businesses. Same family. Same standard.
HamCo Marketing
ActiveFull-service digital marketing for contractors. Google, Yelp, Apple, LSA — managed by people who've spent $2M+ of their own money in the same channels.
HamCo Consulting
ActiveStrategic partnership for operators scaling trades businesses. Real experience. Real frameworks. No theory.
HamCo Supply
ActiveHam Made apparel and gear for the family that works hard, plays harder, and builds something worth passing down.
HamCo Publishing
Coming 2027Business books for operators in the trenches. Children's books rooted in the trades and the Hamilton family story.
Coming SoonFree Resource
Not Sure Which Division Is Right for You?
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